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In an age when women have made enormous strides in everything from workplace and academic equality, comfort in demanding what we want in bed and access to birth control and abortions - we still squirm when talking about menstruation.

In the Western world, squeamishness around menstruation means the average woman spends thousands over her lifetime on tampons with landfill-packing plastic applicators Women are afraid to touch themselves, or that they will get blood under their fingernails Agrawal.

Both tend to leak.

In much of the developing world, extreme taboo around women and girls' monthly bleed mean they fall behind at school or are limited in their ability to work at paying jobs.

Photo credit: thinx, the United Nations reports that just 43 percent of girls in developing nations attend secondary school - in large part because of poor access to feminine hygiene products that could make it easier for them to attend.

In December thinx closed an A Round of funding (Agrawal declined to name the sum, but said it is "multiple millions after launching in January 2014.

The panties currently come in three pretty, lace-trimmed designs (including a thong each of which are outfitted with patented antimicrobial, leak-resistant fibers in the crotch that promise to absorb as much menstrual blood as up to two.

The business is built on a buy-one-give-one model, by which every pair of thinx sold generates a donation to Uganda based afripads, which trains women in developing countries to make and sell reusable pads, which are sold at affordable prices to local women.

On the environmental front, Agrawal says thinx panties can eliminate the landfill waste generated by traditional feminine products.

Health, network reports that each year 12 billion pads and 7 million tampons are dumped into.S.

Agrawal says that by using only thinx during her period, she has made zero carbon impact for the past year.

Photo credit: Miki Agrawal, agrawal, 36, is a longtime entrepreneur.

The former professional soccer player from Montreal was a recipient of the 2013 Tribeca Film Festivals Disruptive Innovation Award and named 2013s Forbes 'Top 20 Millienials On a Mission' and founder of Wild, a farm-to-table gluten-free pizza restaurant she opened in New York City.

She looks to startup darlings Warby Parker a business model to emulate.

"Like them, I want to control our brand, our story she says.

Like the online eyewear maker that was recently valued.2 billion, thinx (tagline: "For women with periods is built on doing social good and will sell directly to customers online.

"That way we can control the messaging Agrawal says.

"Will a sales clerk at.

Nordstrom be able to tell thinx's story the way we tell it?

She's going to say, 'These are panties made for girls in Africa' That won't work.".

With its cash infusion, thinx has hired a staff of 10, including a former Victoria's Secret staffer, and taken up residence in New York City's Centre for Social Innovation co-working space, and plans to drive sales and marketing through innovative media partnerships.

And just like its eyeglass inspiration, which has been credited with truly disrupting its industry which is 80 percent controlled by Luxottica, which has been blamed for keeping eyewear prohibitively expensive for hundreds of millions of people globally.
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